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This is brilliant stuff

Seth Godin – Meatball Sundae, Tribes (this video) Purple Cow etc. you can get his books / blogs / and lots of other videos too – no better marketer out there, in my humble opinion. www.sethgodin.com  for more info

A quick summary for you

1) Challenge the status quo – Do some thing different

2) Identify your tribe – the people connected to you through the things you want to change

3) Lead them! take them forward and work together to a better way of doing things

Hey, Seth Godin talks about it better than I ever could, but I’d love to hear your thoughts about it below?