This is a really interesting argument. I’ve watched it from afar for a while now, and I must say I wonder if the doom-sayers are as correct as they think?
Its my personal opinion that traditional marketing / advertising / publicity is under estimated at your peril. Its fair to say though, that content marketing is extremely important.
In fact, I’d argue, we have all been doing it for years – its just the advent of the internet and social media have led us to call it, and think of it as a new thing
what do you think?