media sales

Is your marketing data GDPR compliant?

GDPR: Make your data compliant in three easy steps

GDPR means making sure that the email databases you are using and the marketing data you have collected over the years is all compliant with the General Data Protection Regulations from May 2018. Novo Consultancy can help you quickly and easily, with a simple three steps process. Get in touch now to find out more,…

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Winning on Purpose

Do you know what you need to do in order to win? On purpose? I don’t mean what feeling you need to have, or what attitude you’d like to adopt, what the latest book has told you to do, or what the latest technological marvel is that you need in order to ‘make it’. Maybe…

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They say selling is dead…

People say selling is dead. its always been a bit of a dirty word in the UK. But I’ve always had admiration for those organisations and people that have done it well. And as far as I can see, its not dead at all – its just much, much harder than ever to do, so…

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The State of Social Ads

This is very interesting! If you’re into traditional advertising, you’d better take note. I found this on the brilliant Mari Smiths Facebook page, but it was put together by Media Bistro 

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The JoJet Business Podcast (warning contains me!)

I was recently interviewed by the very talented Joel Hughes of Jojet. Joel is a web developer by trade, but a lot more than that too. Check out his blog here where he will go into all the gory details of his extremely diverse interests! Have a listen and let me know what you think?…

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The Biggest Mistake Advertisers Make

I have worked with Mike Bersin for more years than I care to mention. And I am proud to call him a friend too. As well as a brief taking and copy writing genius, Mike is one of the most savvy advertising and marketing people I know. I recently challenged him to write a post for my blog based on…

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The Hardest Objection in the World?

Objections are part and parcel of selling, and where ever I have gone as a sales trainer people have asked me for ‘objection handling’ techniques. I have heard some very interesting theories over the years including ‘cushioning the objection’  and ’empathising’ etc. However, here is what I think about objections: I have always characterised the objections people give you into these three distinct types:…

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Is Sales the Right Career for Me?

I was recently asked by Sara Ridley to put a piece together on sales as a career for her own blog over at Top Quality Tuition – a website dedicated to people looking for help with studying at school and college or even for those looking for job coaching. Thats job coaching for those looking for a start in…

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How to Advertise – part 2

In part 1 we covered a number of simple points. 1) Advertising is a lot easy to get right than you may think 2) You need to make sure you target a very specific person when putting your ad campaigns together 3) You need to pick a medium that is likely to be consumed by…

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