Thoughts on digital sales and marketing, and everything in between!
I’m sorry, it’s just more bad sales advice Think about it. Think about your own experience of buying things. Especially big ticket, or high involvement things. Like a car maybe? or a house? A holiday perhaps? Ok, remember that feeling you have immediately after the purchase was concluded? Did you ever get the feeling the seller was…Read More
PLEASE DON’T WATCH THIS IF YOU ARE OFFENDED BY ADULT THEMES AND STRONG LANGUAGE! It’s hard to believe that he can, but master of cinema Tarantino demonstrates a number of sales philosophies in any number of his films. I’ve picked the classic ‘Kahuna Burger’ scene from ‘Pulp Fiction’ to illustrate what I mean… You control…Read More
Yes, it’s true – clients buy because they want or need what it is you have to sell. An unfortunately large part of the time this is not down to the sales person! A good friend of mine, lets call him John, asked me if I had in fact finished off the point I was…Read More
Number 1 – They can’t afford it, and that means they genuinely can’t afford it. And we simply shouldn’t be wasting their time or ours in continuing to talk to them. Number 2 – They don’t see the return. Despite your stellar sales ability, and I’ve no doubt the world’s greatest ever presentation, they simply…Read More
let me say before I start, these are two of my biggest heroes of all time, if not the two biggest heroes of all time. Tiger Woods, the worlds greatest golfer, and Steve Jobs, the worlds greatest Tech guru. Tiger Woods for being the single greatest exponent of a game I have tried to get to grips with over the…Read More
I have always taken pride in my sales career. Pride in myself as a sales person, and the products I’ve sold to my clients over the years. So it’s always been a real bugbear of mine that there is so much ‘really bad sales advice’ out there. And even worse, really bad sales training. I get the BIGGEST kick…Read More