Archive for July 2013

How to win (seriously)

Actually, this post isn’t about winning in sport – its about winning in business. I got a great question on the blog the other day from a lady called Julie asking about the marketing for her male hairdressing and grooming business. She was trying loads of ‘things’ and was worried that her business wasn’t picking…

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Don't Panic! Content Marketing isn't about Content

The other day I heard a Guns N Roses track playing in the background in a supermarket or a department store or somewhere. Almost, but not quite blending into the background. It was the original recording, and it was just too damn good not to stand out, even under those conditions. Let me tell you…

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Some Great News for Oiconf Fans!

Well, I can finally reveal what a few of you might have guessed…. that Oiconference (The Online Influence Conference) will once again we making a return to South Wales! And after proving such a hit in the Marriott in Cardiff last month, how could it not! But this time we’ve some one special to thank.…

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5 Blogging Rules You MUST Break

There is a reason that the following ideas might be considered blogging rules. I’ve no issue with these rules at all. In fact, I’ve followed them myself to good effect. It’s just that I also think the essence of blogging is self expression. The best thing about it is that you get to do whatever it…

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The Evolution of Advertising

If you get a chance, subscribe to Hubspot in whatever form you can – blogs or email updates or whatever. Their content is often fantastic Like this brilliant slide share presentation on the Evolution of Advertising – Well worth the read

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Fascinating: Twitter activity and sentiment for Oiconf13

If you’re a regular to this blog, or attended the Oiconf (Online Influence Conference) in Cardiff a few weeks back, you’ll know how popular the little event that started so humbly has become. Even in the ashes of the wash up, and despite the tough end to this years event that we experience inside the…

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Content Marketing v. Traditional Marketing

This is a really interesting argument. I’ve watched it from afar for a while now, and I must say I wonder if the doom-sayers are as correct as they think? Its my personal opinion that traditional marketing / advertising / publicity is under estimated at your peril. Its fair to say though, that content marketing is extremely important.…

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