Archive for February 2013

Case Study: The Optimal Swing Clinic

I had a very interesting chat with Ben Goffen of Optimal Swing Clinic. Ben offers a pretty well differentiated product, and he wanted a bit of ‘completely free marketing advice’ to get him going. Ben is a fully qualified doctor of chiropractic, corrective exercise specialist and is Titleist Performance Institute qualified. You read that last bit right, Titleist Performance institute qualified. Ben…

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How we Consume Content from Brands

Here is another in the series of brilliant content marketing infographic unearthed by the brilliant Jeff Bullas in a recent post. Its a lovely representation of the process many of us are trying to master! It originated here at zmags Enjoy!

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A Brief History of You Tube

Yet another terrific infographic from the incomparable Jeff Bullas blog. This one focuses on the second biggest search engine on the planet – You Tube – enjoy! This infographic was first published by Shortymedia 

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Response to Death of the USP?

My long time mentor and great friend Dave ‘Giff’ Gifford emailed me directly following my last post about USP’s and their possible precarious hold on their previous importance in marketing. Below is the response. Its so good, and such a powerful argument, you need to see it here, rather than as a comment!  By David Gifford  Most positioning statements I have created…

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The Death of the USP?

There was a great post on Mark Schaefer’s {Grow} blog the other day and it really set me to thinking. Entitled ‘The One Core Secret to Social Media Success’ Mark says in order to win in the social media space you need to know where you are going to get your rich content from. This led…

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The Amazing Power of Choice

I’ve always been amazed by the power of choice. The story I am living right now illustrates exactly what I mean. I’ve thought a lot about the past these last few weeks. And as I begin this Monday morning, give or take, around the 600th Monday morning I’ve had at my current place of work,…

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Content for SEO

Jeff Bullas recently ran a terrific article called 5 cool content marketing infographics you shouldn’t miss! And this is one of them. Originally produced by the people at Brafton Enjoy!

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Anatomy of a Content Marketer

I’m a huge fan of Jeff Bullas, and a recent post of his knocked me out! Entitled 5 cool content marketing infographics it did exactly what it said on the tin. Here is the first of them, and you can also check it out where it was originally made here.

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3 Minute Podcast: How to Overcome Any Objection

I think a lot about this topic, and how the very act of overcoming a clients objection can immediately set you off on the wrong foot. They basically mean ‘I don’t want to talk to you’ and you need to tread with caution when overcoming these attempts to forestall the conversation. In fact, you should…

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