Archive for January 2013

Oiconf Update: New members of the team!

I couldn’t have done the Online Influence conference (Oiconf) last year without the help of some very special people, notably, Russell Britton who helped develop the brand, Joel Hughes who handled our online presence  and Ben Cook who offered event support. Pippa Davies made up the initial ‘committee’ with us, and with them all, it wouldn’t have happened. I’ve also publicly recognised the…

Read More

Creating Customer Dissatisfaction

There is a great way to express the buying process that I’ve picked up from Anthony Iannarino over at the sales blog. Customers are motivated to buy due their dissatisfaction with something, and its the sales person or the organisations or the brands job to find that dissatisfaction, help the customer identify it or in extreme cases to create it. Anthony says that people don’t…

Read More

Social Media is not a Strategy

I’ve learned a lot about social media strategy I think. I had a great chat with someone the other day that for the first time, sort of pulled all my thoughts about what Ive learned together into one place. Here’s where I got to. Social Media is not a strategy Saying that you want to…

Read More

Your Facebook Page Checker

One of my favourite places to get infographics is over at Malhar Barai’s blog. He has a real knack for finding really useful and interesting ones, and this one aimed at checking off the details of your Facebook page is no exception!

Read More

Oiconf 13 Update: Birmingham, Manchester and Glasgow Added

From small acorns and all that! Last year the Oiconf starring Mark Schaefer was a huge success, and you most likely now know about the new event being planned for June in Cardiff. Oiconf 13 will be bringing world class social media experts to the UK. And this year it will be a tour! We’ll…

Read More

What CEOs Think of Social Media

There was a fascinating article over at Shelly Kramers V3 Integrated Marketing blog last week. The article shares some of the highlights from IBM’s  2012 Global CEO study, and particualrly the bits about social media. There is a load of good insight over there for you to check out, but the most interesting may be…

Read More

Amazing Oiconf13 line up announced!

I can’t tell you how excited I am about the prospect of the Online Influence Conferences we are bringing to the UK in June 2013! We kick off in Cardiff on the Tuesday 11th June and go from there to Birmingham on the Wednesday 12th, Manchester on the Thursday 13th and Glasgow on the Friday 14th. The first Oiconf was an amazing success. One of the…

Read More

Finding the Business X Factor

There’s a great story I nicked from somewhere that describes the difference between being involved in something and being committed to its success. Its called the bacon and egg breakfast story, or sometimes the ham and egg breakfast story, and basically it points out that in this situation, the chicken is very much involved, but the pig…

Read More

Why So Serious?

A lot of people in business struggle with this. Sometimes I have conversations with women about this topic  sometimes men, sometimes youngsters, sometimes more mature people. It seems a common theme for a lot of people in business and a lot of people in sales especially. “How do I make sure I am taken seriously?” Here comes one of the…

Read More