Archive for August 2012

Is Sales the Right Career for Me?

I was recently asked by Sara Ridley to put a piece together on sales as a career for her own blog over at Top Quality Tuition – a website dedicated to people looking for help with studying at school and college or even for those looking for job coaching. Thats job coaching for those looking for a start in…

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How to Advertise – part 2

In part 1 we covered a number of simple points. 1) Advertising is a lot easy to get right than you may think 2) You need to make sure you target a very specific person when putting your ad campaigns together 3) You need to pick a medium that is likely to be consumed by…

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New Speaker added to Online Influence Conference

I am very excited to announce a new friend of the Online Influence Conference, who has also agreed to take part and deliver a talk at the event. A real life, top quality expert in the field of online influence, the Chief Executive of Kred, Andrew Grill. Kred, alongside companies like Klout, are attempting to codify and collate the influence people in the on-line…

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How to Advertise – Part 1

Advertising is one of those things that actually much more straight froward to get right than everyone thinks. But strangely most small and medium sized businesses having tried it, have found it difficult to judge whether it has worked for them or not. To advertise or not to advertise, that is the question?  In my book, not…

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3 disciplines of the sales manager

The always excellent S Anthony Iannarino has excelled himself with a great post published the other day entitled The three disciplines of the sales manager. I’ve given the bare bones here and riffed a little on the subject, but you really should get over there and check it out. While you’re there, do yourself a favour…

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Online advertising: Facebook v. Google – which is best? (infographic)

  I originally found this on the brilliant Jeff Bullas blog – and thought I’d share! My favourite stat here is the very useful comparison between the ‘click through rates’ with Google coming out 10 times more effective. Hmmm…. lots to think about if you are a digital marketer today! And don’t forget the Online Influence conference in September,…

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