Archive for February 2012

What to do when the client says 'No!'

In some ways it’s the most important thing to achieve. Getting your client to say ‘No’ can save you a ton in terms of time, effort, energy, and emotional stock.But hanging on to a sale that has long since passed its ‘sell by date’, the date by when the decision should have been made, is…

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If you build it they will come!

The Inbound temptation versus the outbound reality  I’ve written about the curious progress of sales people from hunters to farmers before. So now its time to talk about what to do about it! There is a massive temptation to leave your future success to what I am about to call ‘inbound’ selling. Cruelly, that’s often…

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Make More Money!

The amazing thing about what I do, is that after 20 years of doing it, people still make the same mistakes with their advertising and sales messages as they did when I first started out. I suppose its lucky really, as its pretty much kept me in a job for last couple of decades! When…

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My 15 minutes of fame?

An amazing thing happened to me this week, a thing that I am considering is the sort of validation of CFSA that we don’t need, but is still great to get. I have been more than a little humbled by the response to this blog over the last few months. The people I have met…

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You don't need mental toughness to work here, but it would seem to help

If you have  an unshakable self-belief in your skills and ability to achieve goals deliver a consistent performance, have an insatiable desire and inner drive to succeed. You’ll most likely also feel a passion for the ‘game’, have an ability to remain fully focussed and the ability to switch focus on and off as required. Further, you will…

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I'll make you famous!

According to the ‘classic’ 80’s western, ‘Young Guns’ Emilio Estevez’s character William H Bonney, aka ‘Billy the Kid’, would utter the ironic words ‘I’ll make you famous!’ just before shooting some unfortunate soul. Doing so he added them to his famous, or more properly infamous list of victims. For various reasons this film has always…

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Build a blog you can make money from, in two easy steps

Here’s another question from the ‘Completely Free Sales Advice’ community. It’s from Gary Owen, who asks: ‘I am thinking of starting a fortnightly web video called “The Short Marketing Show” which will consist of gem`s of marketing just three minutes shows. Tony I would like your view on this idea and what could I add…

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Networking: An apology (though I still think most of it is bulls**t!)

I feel like I’ve done a friend and sometime guru of mine a little bit of a disservice. I was very happily surprised to read some of my oft-repeated words thrown back at me today, by the brilliant Philippa Davies (tweet her at @mrsmoti) in her equally brilliant blog, Mrs Motivator.  She has me bang to…

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